Since our inaugural issue in 1991, Mid-Atlantic Thoroughbred has emerged as the leading regional Thoroughbred publication. Our informative feature articles, columns, and news coverage combined with national award-winning photos and graphic design, have earned us a large and loyal following. Editorial focus is devoted exclusively to Thoroughbred racing and breeding in the Mid-Atlantic region.
Our readers view Mid-Atlantic Thoroughbred as their magazine, their voice, and their most important source of information. That makes us an excellent medium for advertisers promoting goods and services in the industry. Mid-Atlantic Thoroughbred readers study, consult, rely on, and prefer Mid-Atlantic Thoroughbred.
Target marketing is your key to success in the region.
No other Thoroughbred weekly or monthly publication comes even close in circulation numbers for this region to what Mid-Atlantic Thoroughbred offers. Each month, you can reach every member of state breed associations, every Mid-Atlantic owner and trainer licensed by state racing commissions in Delaware, Maryland, New Jersey, North Carolina, South Carolina, Pennsylvania, Virginia, and West Virginia— 10,000 breeders, owners, and trainers active in racing and breeding in the Mid-Atlantic region.
More on our Coverage and CirculationMore on our Coverage and Circulation
Delivering your message to Thoroughbred owners, breeders, and trainers in the region.
Advertising in the Mid-Atlantic Thoroughbred ranges from classifieds, per column inch ads, partial page ads, all the way to full color, full page ads. We offer our in-house expertise in design and marketing for all your advertising needs.
For space charges, production charges, and mechanical requirements, please refer to our current rate card.
Payment required with placement. Classified ads are not subject to any commissions or discounts. Due 1st of month preceding month of publication. Visa/MasterCard accepted.
Space reservations and insertion orders due 1st of month prior to publication month. Materials due 5th of month preceding month of publication.
Agency discounts Commissions are allowed, based on 15 percent of the total space and color charges only, to recognized advertising agencies which supply insertion orders and suitable materials or files, and which assume responsibility for payment. Suitable materials are digital files in PDF for press or InDesign (Macintosh) collected files. Files supplied in Illustrator, Photoshop, or QuarkXpress formats may also qualify for a commission discount, however advertisements furnished in these formats may incur production and/or conversion charges.
If any account is not paid within forty-five (45) days from the date of billing, the agency commission is forfeited.
Production and processing charges Advertisers and/or agencies are responsible for all charges incurred in the production of their advertisements including, but not limited to, purchase of photographs and color separations, computer printouts, artwork, typesetting, negatives converted to digital, changes on supplied materials, copy dot scanning, and all additional costs incurred in the production of the advertisement.
Terms and conditions:
Mid-Atlantic Thoroughbred is published monthly by the Maryland Horse Breeders Association (MHBA). All advertisements are subject to approval and may be rejected without prior notice at any time and for any reason.
The MHBA, as publisher, is not responsible for any claims or suits relating to publication of advertisements based on information supplied by the advertiser or agency.
All advertising accounts are payable within thirty (30) days from the date of the original statement. A two (2) percent discount is allowed on accounts fully paid within ten (10) days from the date of the original statement. Any advertising account balance thirty (30) days or older will incur a one and one-half (11U2) percent service charge per month. Any advertiser or agency with a balance due for more than sixty (60) days shall be denied credit for new ads until the overdue balance is paid. A service charge of $15 shall be made for any returned check.
The MHBA reserves the right to require payment in advance from agencies or advertisers with poor credit histories, regardless of account status.
New advertisers shall be required to pre-pay advertisements placed prior to establishing credit and/or submitting a credit application, subject to approval by the MHBA. Agency discounts and member discounts are forfeited on any account not paid within forty-five (45) days.
The MHBA reserves the right to bill an advertising agency's client directly for any overdue accounts. Any advertisement scheduled for insertion for which materials are not received by the appropriate deadline and therefore are not printed shall be billed at fifty (50) percent of the space rate, including preferred position charges if applicable.
Space deadline is the 1st of the month preceding month of publication. Materials deadline is the 5th of the month preceding publication, and the classified deadline is the 1st of the month preceding month of publication.
Advertising submitted and ordered in accordance with the deadlines cannot be canceled after such deadlines. No condition, printed or otherwise, appearing on the contract order or copy instructions of advertisers or their advertising agencies which conflict with the terms and conditions of this contract shall be binding on the MHBA, and any attempt to alter such terms and conditions shall be treated as a request only.
The MHBA shall not be liable for delays in performance, non-performance, delivery, and/or non-delivery, caused by events or conditions beyond the control of the organization. In the events of errors or omission, in whole or in part, the MHBA shall not be liable for damages in excess of the amount of the charges paid for space.
All advertisements are accepted and published on the representation that the advertisers and/or agencies are properly authorized to published the contents and subject matter thereof. It is understood that the advertisers and/or agencies shall indemnify and hold the MHBA harmless from any claims or suits for libel, invasion of privacy, plagiarism, copyright infringement or other such claims or suits relating to the publication of such advertisement.
The advertiser and/or agency shall reimburse the MHBA for any amount paid by the MHBA in settlement of claims or in satisfaction of judgements obtained by reason of publication of any advertisement together with all expenses incurred in connection therewith, including but not limited to attorneys' fees and costs of litigation.
All advertising rates and provisions are subject to change without notice.
The MHBA shall not be liable for errors made in corrections requested by advertisers or agencies after the materials' submission deadline.
The word 'advertisement' will be placed above or below any copy which, in the opinion of the MHBA, resembles editorial matter. The MHBA reserves the right not to publish any advertisement which, in the opinion of the publisher, is inappropriate. The MHBA shall have the right to omit any advertisement when the space allotted to advertising in a particular issue has been filled. In addition, the MHBA reserves the right to limit the amount of space any advertiser may use in any one issue.